While IKEA has made a global success of making great design appealing to everyone, the new 2017 PS range takes aim at a narrower demographic, attempting to appeal to a hipper, trendier, enviromentally-switched on customer. Forget Billy bookcases and Malm bedframes, the PS range comes strong with eco credentials, presenting a collection that features recycled materials for the conscientious urban modernite. In the company’s own words, “IKEA PS is for the fiercely independent. For free-thinkers who refuse to work-eat-sleep-repeat life and who give convention a wedgie. Not asking for permission or approval. Choosing freedom and the possibilites that come with it.” Sound like you? Then read on…
Cocktail carts, folding sofas, wearable quilted throws and self-watering plant pots catch the eye but the standout piece for us is the conceptual knitted armchair. Inspired by the use of modern knitting technology pioneered by sports manufacturers like Nike and Adidas, IKEA has utilised the technique to knit together a particularly comfortable looking armchair. Sit back and browse the highlights of the collection below.
