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Messing with a design classic is always a risk, especially when it comes to a classic as iconic as the Braun BC02 travel alarm clock, which is probably why, when given the chance to collaborate with the German design brand, Paul Smith kept things simple

Taking inspiration from his eponymous brand’s rainbow stripe, Smith added small details of color to the range that includes the aforementioned alarm clock, a wristwatch, and a wall clock. With a declared admiration for Braun designer Dieter Rams on the record, Smith was already a fan of the simple functionality of the Braun pieces, aware that incorporating new design into a series of objects that have arguably already been perfected was a challenge. And so, in typical parred back style, fitting of Braun’s simple, beautiful typographic good looks, Smith opted to add a rainbow second hand to the watch, wall clock, and alarm clock and a blue dot at the center of each piece. And the result? Still the same Braun, but unmistakably Paul Smith. Check the pieces below, and look back at Smith’s previous artistic collaborations.

Paul Smith Braun
Paul Smith Braun
Paul Smith Braun

Images © PaulSmith.com

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