In Sneakered, Gianluca Gimini conceptualises sneakers in the likeness of the beloved brands of his Italian childhood.

Gimini’s shoe designs are inspired by the vintage packaging of Italian products rapidly disappearing from grocery store shelves, and the Italian/American designer hopes that the project spreads awareness and appreciation for the dated brands — and reach out to a younger audience in the process. See more sneaker designs with matching walking-down-memory-lane descriptions here.

The artist, currently based in Bologna, concocts projects that cross borders between product design, graphics and illustration — sometimes peppering them with  a humorous twist. We previously featured his work on anatomically incorrect bicycles here.Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered Gianluca Gimini Sneakered

All images © Gianluca Gimini