When you’re done with puzzles and baking, it might be time to ask yourself whether you’re ready to fill some of that enforced downtime with something entirely new – and it doesn’t come much kookier than cultivating your own mushrooms. Enter New York City’s Smallhold, an independent mushroom producer based in Brooklyn. Previous to the Covid-19 pandemic, Smallhold’s business model worked on installing ‘minifarms’ inside restaurants, hotels, and grocery stores, allowing the likes of The Standard Hotel and Whole Foods to offer a specialist mushroom offering with a neat provenance attached.
With the closure of NYC’s customer-facing businesses, the company was forced to turn to the public to extend the appeal of its shrooms, offering home-grow kits for people to create their own edible mushroom sculptures for themselves. Created by Andrew Carter and Adam DeMartino, Smallhold offers starter kits for $34 each with a choice between four different types of mushroom. Check out the mushroom creations below.





Images © Smallhold
