Do you love fashion but are tired of seeing the same extreme airbrushed figures adorn the pages of famous glossy fashion mags? Well, you’re going to like the new bi-annual art and fashion journal, PYLOT, which emphasizes its alternative and ethical approach to the world of fashion photography.
Subscribing strictly to a “no beauty airbrushing policy” where all images are shot on analog, PYLOT is a refreshingly honest and progressive lens for what its editors refer to as “a digitally saturated economy.”
Collaborating with exciting contemporary practitioners who work with analog processes, the magazine has managed to repurpose the art form that is often deemed out-dated. In doing so, they simultaneously create beautiful content and assert a stance which reconnects fashion photography with its human and artistic core.
The magazine states that their objective is to “explore the ever-increasing questions that form around the ethical uses of photography in fashion and popular culture,” through photography. For example, images in PYLOT are often accompanied with themes or hypotheses such as “Anonymity: the condition of being anonymous.”
Other posts simply capture the hidden moments, stolen glances and nuanced expressions which analog always seems to capture in a detail that digital often polishes and desensitizes.
However, PYLOT doesn’t just focus on fashion coverage. Its wide spectrum also conveys the phenomenal potential of analog, presenting spectacular landscape shots like these taken by photographer Elena Cremona, entitled “After Memory”.
Another photographic editorial, entitled “Saras” by Adama Jalloh, has a documentary focus, depicting the traditional Islamic ceremony “Sara”: a Sierra Loenean prayer for deceased loved ones.
Issue 2: “The Family Issue” is now available to buy online