Well, that’s that, we’re going to the ballet next time we’re in Hong Kong. Going big and bright with a new campaign that uses the city as the star backdrop, DC creative agency Design Army delivers a dreamy set of images in honor of the new season of Hong Kong Ballet. Entitled Never Stand Still, the series features dancers in a range of surreal scenes shot around the city, the images injecting a sense of style and street life into an art from most commonly found in buttoned-up opera houses.
Dancers from the Hong Kong Ballet troupe pirouette, jeté and first position their way from Hong Kong harbour to downtown dim sum parlours, displaying their dynamic grace in every shot. Vivid, bright and memorable, the campaign makes Hong Kong and its ballets look equally enticing.
Images via Design Army