When your glasses don't get you the attention you need...

We usually slap on some sunglasses for several reasons: to hide the evidence of last night’s partying, to go about doing your business incognito, to stalk someone from afar (what, you don’t do this? Me neither). But Iranian architect and freelance designer Nasim Sehat’s current project, Biz Eyes, transforms glasses into an accessory that brings pure, unadulterated fun to the wearer and the people around them.

blog post image

blog post image

Sehat says, “I see Biz Eyes as a daring and cosmopolitan means of expressing our own individuality, which will only change and adapt itself as the means for that expression changes for each individual.”

blog post image

blog post image

The colorful array of 3D-printed interlocking rings can be latched onto a pair of frames, allowing users to match their glasses with their current mood and style. Designed using Rhinoceros and Grasshopper 3D design software, the outlandish click-on circles come in cat eyes, ovals and feather styles, and are decked out in bold colors and prints.

blog post image

blog post image

blog post image

Currently based in Shanghai, Sehat took Biz Eyes to the streets, asking random people to wear, model and even name the funky eyewear. Photographed by street photographer PEOPLEIMEET, you can see that it was a rousing success…

blog post image

blog post image

blog post image

blog post image

blog post image

Verdict : definitely Instagrammable!

Visit Biz Eyes here.