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If you needed any reminding of the growing legality of marijuana in cities around the world then look no further than this pop-art grocery store installation in Toronto, Canada. The weed shop as art installation makes the case for an outsider industry, only recently starting to become regulated, reaching new levels of socially acceptable and even, dare we say it, mainstream status. Created by Toronto dispensary Superette in a collaboration between its in-house design team and the Canadian designer Emily Robin, this might just be the most colorful, happy, surreal place in the world to buy your bud. 

Rows of display stands holding fake fruit and plastic grocery store classics stand on red and white checkerboard tiles, alongside aisles of pretend cereals and other dry goods, all arranged to mimic the feel of a real life grocery store. The idea is to make shopping for your cannabis a fun experience – hence the wheel of fortune-style spinner that can land you anything from free rolling papers to a surprise gift. Superette was launched by entrepreneurs Mimi Lam and Drummond Munro and the company plan to open up fresh locations in the U.S. in 2022.  

Superette Toronto Cannabis Dispensary
Superette Toronto Cannabis Dispensary
Superette Toronto Cannabis Dispensary
Superette Toronto Cannabis Dispensary
Superette Toronto Cannabis Dispensary
Superette Toronto Cannabis Dispensary

Photography © Alex Lysakowski for Superette

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