Here’s a chilling thought: Assuming that we consume more than ten plastic bottles of shower gels and shampoo each year, this amounts to 75,000 tons of plastic waste – enough to fill about a thousand Olympic swimming pools. Faced with this fact, designer Jonna Breitenhuber conceptualised the SOAPBOTTLE – an ingenious packaging for liquid soap… made from soap itself.
Rethinking the concept of packaging-free cosmetics, Breitenhuber put careful thought into every element of SOAPBOTTLE. Presented in a rectangular shape and cheerful colors, it’s opened by clipping off a corner with the reusable metal closure. The soap can be propped up on a sponge or hung in the shower by looping a string around it. Each bottle consists of 80 grams of soap and can hold 1000 millilitres of liquid, lasting for approximately a month, thanks to its water-insoluble layer coating that slows down the dissolving process.
Once empty, the bottle itself takes the role of a hand soap, or can be turned into detergent by grating it down and adding soda and natron. And while SOAPBOTTLE doesn’t follow the unbreakable and insoluble plastic bottle formats we’re accustomed to, the designer turns our focus on its aesthetic design elements. “The concept plays with the process of dissolution, with the transformation of the object and the individuality resulting from these aspects,” she says.
Images © Jonna Breitenhuber / with permission