San Francisco designer Mimi O Chun‘s plush fabric versions of artisanal food and small-batch goods, titled “Stuffed Hipster Emblems”, celebrate the items we so often come across our Instagram accounts today. From mason jars to Mast Brothers chocolate bars, hipsters all over the world may either embrace these emblems, or feel mocked by them.
O Chun embarked on the project in 2012 while she was living in New York, inspired by artisanal craft culture products whose stories became their currency, such as Mast Brothers buying the beans for their chocolate via their very own chartered boat.
She says, “Stuffed Hipster Emblems is an experiment in media and meta-narratives – soft sculpture replicas of iconic goods using the very levers that invoke such fetishism among enthusiasts of artisanal, small-batch goods (single origin, scarcity, tactile materials, handmade processes). In doing so, my hope is that these cotton-filled instantiations will collectively function as a mirror to the times and the cultural economies build around craft.”
Using cotton cloth and fiber batting and embroidery for typefaces and minute details, O Chun can spend between 8 or 60 hours on a single work.
Her work features latte art on a coffee cup (titled “Baristas With Skills”), sling shots, salmon slices in sous vide, and iPhones featuring idyllic landscapes on Instagram. She has also replicated famous brand products such as assorted cheeses from Cowgirl Creamery, detox juices by Blueprint, Red Wing boots, cabin sprays from Juniper Ridge or intricate plates served at Chicago restaurant Alinea.
Visit more of her work here.