In the days before cigarette packets were adorned with pictures of festering, tar-covered lungs, advertising the cancer sticks was a big deal – and there weren’t many campaigns more famous than that of the Marlboro Man, shot by Ernst Haas. Away from his commercial work, which itself captured a seminal slice of Americana, Haas turned his lens onto the obscure, odd and arresting sights of day-to-day life, instilling his personal photographic masterpieces with a heavy dose of mystery.
More candid and intimate than his commercial work, the pictures make up part of a new book Ernst Haas: Color Correction 1952-1986. Describing his personal work, in the book he explains, “Bored with obvious reality, I find my fascination in transforming it into a subjective point of view. Without touching my subject I want to come to the moment when, through pure concentration of seeing, the composed picture becomes more made than taken. Without a descriptive caption to justify its existence, it will speak for itself – less descriptive, more creative; less informative, more suggestive; less prose, more poetry.”